Blog > Bag a bargain in the summer sales

How to bag bargains in the summer sales
With the summer sales less than two weeks away, I thought that you might find it useful, if I were to summarise how to shop savvy in the sales, all these techniques have, over the years, been tried and tested by me!

Shoes
Shoes and boots are the first things to go on sale. The secret is to come a few days beforehand, ensure that your size is available and try them on. Make a note of the product code/description; if unsure where/what this is, ask the sales assistant to jot it down for you, so that, if they are unavailable in the store, you can always buy them on line.

Check refund policies
If you see something which you adore, but aren’t 100 per cent sure and need a second opinion or need to see whether it goes with something else in your wardrobe – buy it anyway. Most stores offer a refund, on sale items, for up to 14 days.

If you love something, buy it
Shop at the sales’ start. Although the reductions may not be huge, some of the best pieces are still available. If you wait for the ‘further reductions’, you may be disappointed.

Go for the best quality you can afford
High-street pieces are great, but think about investing in one key designer piece which you will love, treasure and in which you will really feel fabulous. Ordinarily, it may be out of your price range, but, if there is a reasonable reduction, it’s worth considering. Harrods, House of Fraser, Liberty and Selfridges are some of my favourites.

Stock up on gifts
Having a large group of girlfriends, I’ve started buying their birthday presents in advance, in the sales. For example, Bentalls (in Kingston) is packed full of bargains, as the sales have commenced.

Grab yourself a high-fashion bargain
Timeless classics are always good to buy in the sales, but more directional pieces usually have the biggest mark-downs.

Steer clear of ‘it’ bags
The only thing I have to say on this subject is that they date very quickly, ie they are instantly recognisable as being from a particular season – and I’d rather shell out for a timeless style. Try Bicester Village for a great selection – I love Michael Kors.

Snap up next season’s partywear
For some people, buying next season’s party outfits, 11 months in advance, doesn’t bear thinking about. But, for me, it’s a no-brainer.

Don’t buy something just because it’s cheap
If you know that you wouldn’t take a shine to something at full price, don’t buy it in the sales.

Bulk-buy premium tees
Timeless, premium T-shirts are having a bit of a moment. Day Birger et Mikkelsen, Mint Velvet and Benetton has the ultimate layering piece, in an array of colours.

Book a personal shopping trip with me
A personal shopping trip with me takes the stress out of the sales. I’ll scour the stores for you, find sizes and reserve a fitting room. Contact anitaferonclark@mac.com or ring 07799 856544