Blog > Paris Fashion; London Chic


In January, it will be six years since feron clark style was born – wow, I honestly cannot believe how quickly time has past. When I was trying to come up with a name for my business, I asked my British friends which words they associated most with the French: among the suggestions, ‘chic’ came up with overwhelming regularity. When I then asked my best friend, who happens to be Parisian, she came up with ‘classic’ and ‘stylish’.

Of course, one can’t generalise and apply a particular adjective to a whole nation, let alone a whole city. However, being a born and bred Londoner (I don’t use cockney rhyming slang too regularly), I’ve spent countless weekends in Paris, visiting my best friend, Anne, and I have had ample time to observe the different approaches which British and French people take to the way in which they dress. These say a lot about the behaviour of those respective peoples and how they perceive others, beyond simple appearances.


While French chic, as practised in Paris or ‘Frog Valley’ in South Kensington, implies certain rules regarding a carefully put-together look, such as perfectly matching neutral colours and co-ordinated accessories, British style is much more about expressing oneself, with praise going to individual innovators, such as designer Vivienne Westwood, Zandra Rhodes etc.

The fact is that there is much more tolerance here, which I love and celebrate. Londoners often couldn’t care less about the way in which others dress and don’t necessarily assume that an eccentric look equates with a dissolute life, meaning that people are frequently more experimental. So, where someone with multicoloured hair might earn worried or disapproving glances on the Paris metro, no one would bat an eyelid on the London tube – well, maybe just a few.

As a Parisian-fan Londoner (I have to say that to keep my friend happy) – and someone who absolutely loves clothes – I still care deeply about what I wear, especially when I see clients. However, whereas I would have put on my high heels to go and buy a baguette in Paris, I don’t mind trawling around London in my skinny jeans and ankle boots. However, there is one faux pas which I never make: wearing Ugg boots (the ugliest, but most comfortable of footwear) outdoors – they were originally designed by Aussies to be worn indoors. So, although Uggs are less chic for sure, they are still liberating nonetheless.

It can be completely overwhelming knowing where to start. So, if you need help with making your style unique, chic, classic or well put together – or you wish to gain more savoir-faire about how to cultivate a look which makes you more confident and successful – do simply get in touch.

Best wishes